Golden State Valkyries unveil secondary logos: 'Our roots, our mission, our future'

Washington Mystics v Chicago Sky
Washington Mystics v Chicago Sky | Patrick McDermott/GettyImages

The Golden State Valkyries unveiled the team's secondary logos this weekend as part of their post-Expansion Draft celebration and news updates.

The team shared images of the secondary logos on social media. "Every detail tells a story," the post on X reads. "Together, our logos are a reflection of our roots, our mission, and our future. #JoinTheAscent."

The team's monogram features purple letters that spell out GSV againt a black background. The lettering is in the Valkyries' signature font, which mimics the shape of wings.

The logos also include a Valkyries figure bearing a sword, golden armor, a violet cape, and a shield adorned with a basketball. In a more detailed slide, the Valkyries explained the meaning behind each element:

  • The sword: as a symbol of "courage, power, and authority," the sword also contains design elements inspired by the Bay Bridge
  • Chest plate armor: the design for the chest plate also references the Bay Bridge that connects Oakland and San Francisco
  • The Valkyries V: the figure is encompassed by a V, which represents "Valkyries in flight"

In a press release, the team explained the Valkyries Figure is "an intentional design" that reiterates and celebrates the origin story of the team itself while offering "the modern interpretation of Valkyries: strong, bold and fierce." While violet is the Valkyries' primary color, gold has been woven throughout the design elements in reference to the Golden State Warriors and "to highlight the strong, regal ethos of the Valkyries’ brand."

The secondary logos were an immediate hit with fans. As 2k streamer @Boneman9000 wrote on X, "Alt jerseys with this logo coming soon? I feel like that could easily be the coolest looking jersey in the league."

"Take note @TempoBasketball @WNBA_Toronto this is how you create a legendary franchise," another fan wrote on the platform.

The reaction was a far cry from the responses the team received after sharing inaugural jerseys on social media Thursday. The team shared the jerseys — "as fierce as a Valkyrie herself" — on social media. In a post shared on Instagram, the team highlighted the text above the tag that reads "Golden State Valkyries: Nike Heroine Edition," a nod to the myth of the valkyrie in Norse lore.

"The Art of Expansion is a journey — dynamic, ever-changing, and bold," the Valkyrieswrote on X. "Introducing the Golden State Valkyries’ inaugural season jersey — a design rooted in Bay Area pride and Valkyries strength, symbolizing the fluidity, motion, and unity that shaped us. We’re looking forward to wearing it proudly as we take flight in 2025."

Fans met the news with mixed reactions that ranged from polite praise to questions about the font choice or graphic design to flat-out rejection of the jerseys all together. As one fanput it on X, "ngl these jerseys are ugly. guys leave the numbers only on the back pls. too much info squeezed into the same space" followed by three crying emoji. They added that the team chose "great colors and nice logo tho."